A weekly tape review for working salespeople

One real deal, taken apart, every week.

A working seller brings a deal they actually closed. We walk it end to end: the opener, the meeting that nearly killed it, the follow-up, the number it landed at. Newsletter on Tuesday, podcast on Wednesday, clips all week.

Free. One email a week. Reply to it and you set next month's guest list.

EP 047Current tape

The $240,000 deal

Marisa Oyelaran

Enterprise AE at Halverd

Eleven months. Nearly lost twice. One pricing call that saved it.

Episode 4700:00 / 52:14

01 / THE UNIT

One recording. Nine pieces.

One hour with one sellerEP 047
The podcast1 episode
52:14
The newsletter1 issue
Subject: The deal went quiet for five weeks
  1. The opener
  2. Where it died
  3. The pricing call
The clips6 clips
Opener00:40
Silence00:40
Champion00:40
Timing00:40
Price00:40
Close00:40

9 pieces3 platformsone guest who gave us an hour.

The unit is the point. Every week produces the same nine things, which is why it ships on Tuesday whatever else is happening.

02 / THE ISSUE

The bit everyone else leaves out.

THE DAILY GONG / 047TUESDAY 07:10

Subject: The deal went quiet for five weeks

How Marisa Oyelaran closed $240,000 after eleven months and two near misses.

Three moments from the Halverd deal, in the order they happened.

01

The opener

Marisa did not ask for fifteen minutes to introduce Halverd. She named a handover problem she had seen in the prospect’s hiring plan, then asked whether it was already costing them time.

“Saw you’re adding three regional carriers. Has the handover problem shown up yet?”
02

The champion went quiet

Five weeks passed without a reply. Instead of sending another nudge, she gave the champion an easy way to say the deal had slipped and attached one useful detail from their last call.

“If this has moved behind the warehouse project, tell me and I’ll stop filling your Tuesday mornings.”
03

The pricing conversation

Procurement asked for 18 per cent off. Marisa did not defend the list price. She brought the conversation back to what the team had agreed would need to change if the budget moved.

“We can change the number. Which part of the rollout should I take out with it?”

No frameworks named after the person who invented them. Just what was said, and when.

03 / THE REPLIES

You tell us what to cover.

“My discovery calls turn into product tours by minute ten.”
“Finance keeps joining late and reopening the whole deal.”
“Nobody on the team knows what to say after ‘send me something’.”
NEXT MONTH
  1. Keeping discovery off the demo
  2. Bringing finance in before the proposal
  3. The second line after “send me something”

Every issue asks one question. The answers pick the guests, and they also tell us what to build.

04 / THE ARCHIVE

The episodes.

EP 047Current52:14

Marisa Oyelaran

Enterprise AE, Halverd

$240,000. Eleven months. Nearly lost twice.

EP 04638:26

Jonah Peake

SDR, Northmeter

Cold calling into finance teams.

EP 04546:03

Leonie Vass

Sales manager, Fieldwork

Why every discovery call sounded the same.

All 47 episodes

05 / THE WORK

The things people kept asking for.

01

Cold call teardown workshop

Live, two hours, run monthly. Sellers bring a recording of their own call.

$120 per seat
02

Discovery course

Self-paced, built from the twelve most requested episodes, with the actual call recordings and transcripts.

$340
03

Team training

For managers, run on site or remote. Delivered around a team's own recorded calls rather than a generic curriculum.

By enquiry

Every one of these exists because enough people replied asking for it.

Tuesday, one deal, three lessons.

Free, and short enough to read before your first call.